In recent years, SEO is constantly changing. However, it remains one of the main techniques of digital marketing. It is the key in many actions, not only in the positioning of a website but also in content marketing and User Experience.

As you know, SEO is divided into two techniques, off-site and on-site. The on-site are those techniques that are made on the page, such as the use of images. The off-site focused on gaining relevance. The big difference between them is on-site SEO factors are those that you can control through your website. Make your website better with the use of graphic design in Orlando, FL. On the other hand, off-page depend mostly on external links which are third parties.

Some benefits of on-site SEO


On-site factors make your website unique. There will never be two similar web pages in these terms unless you want to copy. However, that would enter into duplicate content topics. The uniqueness of a website is found in the meta descriptions, in the texts, in the titles, and ultimately in everything that you work on-site.

It is cheap and powerful

There is no better way to define the structure of a website than the selection of a series of keywords and their subsequent positioning in it. Linking one and another, as long as the content is relevant. With anchor texts consistent with the keywords chosen. The user should find the right content when he/she arrives at that web. As mentioned, it is also the cheapest way to promote content, since you can apply it without having to depend on third parties.

Has permanent value

One of the biggest advantages compared to off-site is that what you do on your site is always going to have some value. Links on third party website can get lost altogether. Also, the link juice will increase the user experience and tell the Google robot what content has to index.

Greater presence in local results

SEO on-site is a basic factor to get better local results. To achieve them, you have to implement actions like a Google map, enriched fragments, geolocation in the Sitemap, etc. It has been a useful trend lately, so much, that nowadays it has become a “must" for SEO.

Best User Experience and Highest Conversion Rate

User Experience is a very important factor in achieving good ranking in search results. As a result, with a good on-site strategy that gives us a low rebound rate and more on-site stay, it will carry with it a higher likelihood of conversion rate. Making your site more lively with the use of images can improve user experience Having a good strategy on-site not only means an improvement in the ranking of results but also in our conversion rate, as opposed to off-site that mainly helps ranking and traffic.

Improve CTR

Part of improving the click-through rate is with the use of on-site SEO. For example, images, optimization of meta descriptions and titles. This leads to a better click-through rate for organic results. To make it easier for you to post images on your website, find company dealing with graphic design in Orlando, FL. This ensures that you don’t only appear well positioned in Google results, but also users click on it.

Improve upload speed

A good upload speed is something that you should prioritize in your SEO strategy. Although it takes 2 to 3 seconds for a robot to index a site, users will not wait minutes to load a page. Improving upload speed will achieve greater positioning and a better user experience.


The on-site is perhaps the most “simple" part of SEO. However, it is the most important and effective of any strategy. You should have 100% optimized factors before starting off-site techniques. Aside from meeting deadlines, you will be at an advantage with your competitors.

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